How to organize your website when you have multiple ideal clients [VIDEO]
Q: “What’s the best way to organize my website’s homepage if I serve multiple types of ideal client?”
A: Use the doorway method! It’s a simple design trick that works like a charm. Watch the video above to learn how to use it.
If you serve multiple ideal clients in your business, it can be tricky to figure out how to create a cohesive website.
(As I type, I'm mixing stripes and leopard print in the same outfit, so I get it. You don't want to pick just one thing! And separate elements CAN go together when you do it right).
Examples of business owners who have more than one ideal client:
A photographer who offers family portrait sessions to busy moms AND coaching programs for other photographers
An interior designer who works with homeowners AND commercial business owners to renovate their spaces
A yoga teacher who offers private yoga classes to corporate executives AND training programs for people who want to learn to teach yoga.
Whatever your unique situation is, if you have multiple ideal clients, the video above is for you.
In this 4-minute video, I'll show you how to effortlessly handle multiple ideal clients on the same website.
(Shoutout to my client Charlotte Henry whose gorgeous "doorway method" homepage features in this video. It honestly gives me a touch website-envy... even though I designed it! 😂)
After you’ve watched the video, leave a comment and let me know:
Will you be implementing the “doorway method” on your own website?
As a heads-up — we go much deeper into the "doorway method" and other layout design tricks in my course Simple Site Blueprint.
To learn more about Simple Site Blueprint, click the button below to watch my free masterclass “Secrets to a Simple Website That Sells Your Services” and I’ll send you all the details.