Camille Farey

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Welcome!

If you’re like most of my clients, students, and community, you’re building a business you love.

Which means you deserve a website that pushes you forward — instead of holding you back from doing more, saying more, and selling more.

That’s why I created this guide for you. Specifically, you’ll learn…

  • A simple 5-step framework to transform your site from "bootstrapped" to breathtaking (and money-making!)

  • The best tech tools and resources to help bring your vision to life

This is the exact framework I use with my clients every day, and I hope you find it helpful! If you have questions or feedback, send me a note at hello@camillefarey.com. I love hearing from you and reply to every email.

Ready? Let’s dive in!


Step 1: Plan Your Site

 
 
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Your site starts with strategy

During this stage, you’ll dig into who you are, where you are in your business, and where you want to be. You’ll also dig into who your clients are, and what they need right now. Then, you’ll create your website’s roadmap. Here are the steps:

  1. Get clear on your business

Answer these questions to get clear on your business:

  • What’s your business?

  • What do you sell?

  • Who do you sell it to?

  • How would you like them to buy it from you?

For example:

Laura is a photographer who sells 1:1 portrait sessions. She offers packages for newborn, toddler, and family portraits. She’d like clients to visit her website, read about her services, and book a free 30-minute consult call.

2. Get clear on your clients

Answer these questions to get clear on your clients:

  • Who is your ideal client? What are her aspirations and struggles?

  • What’s the most common way your clients find you? For example, referrals, through social media, a google search, etc.

  • What do your prospective clients need to see, hear, and learn from you before they subscribe, buy, or contact you?

For example:

Laura’s ideal client is a busy working mom with two kids. She’s proud of the life she’s built for her kids, but worries about missing out on moments with them. She values Laura’s services because Laura’s photos help her capture and preserve memories of her family.

Laura’s clients come mainly through referrals and Instagram. When a prospect lands on her website, they’re looking to get to know her better. They want to learn about Laura’s packages and pricing, see samples of her work, and make sure that she’s professional and trustworthy — someone they’d want around their kids.

3. Create your website’s roadmap

Answer these questions to create your website’s roadmap:

  • What’s the main goal of your website?

  • What pages will your website need?

  • What’s the #1 most important action you want your site visitors to take?

  • How will your website guide your visitors towards that action? What are some paths they might take through your site?

For example:

  • Laura’s photography website needs these pages to meet her goals: home, about, services, portfolio, and contact. She also needs a privacy policy page.

  • The main goal of her site is to book new clients

  • The most important action for her visitors to take is filling out her contact form

  • One path visitors might take through her site is: home page —> about page —> services page —> contact page

  • Laura’s site will guide visitors by including a “next step” at the end of every page

Step 2: Create Your Copy

 
 
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With your strategy done and your site planned, it’s time to create your website’s content.

Your content should connect with your ideal customer so you’re not just seen as the best solution — you’re seen as the only solution.

  1. Plan your website’s content

Answer these questions to plan your website’s content:

  • Review your list of website pages. What kind of content will go on each page?

  • Do you have existing content?

  • If so, what parts of your content need editing or updating?

  • Do you need to create new content?

  • Using the answers above, create a content checklist in a Word Doc or Google Sheet

2. Create your website’s content

How to create your website’s content:

  • Review your content checklist and decide if you’re going to DIY or hire a copywriter

  • DIY: schedule time in your calendar that’s dedicated to writing

  • DIY: start with the easiest page on your website first (eg. “contact”) and work your way up to the hardest (eg. “about”)

  • Hire a pro: schedule interviews with copywriters and make a selection

Should you DIY your content or hire a copywriter?

  • If you’re a new business owner (1-2 years), I recommend writing your own copy. Your business is evolving every day and you’ll get the best results if you have DIY copy that you can test, tweak, and adapt quickly.

  • If you’re an established business owner (3+ years), you’ll get the best results working with a professional writer. They’ll be able to confidently nail the tone and feel you’re after and craft words that have your ideal clients reaching for their wallets.

Copywriting Resources

DIY copy resources:

  • The One Day Website — a course to help you write your whole website in 6 hours

  • The Copy Cure — learn how to write compelling copy for every facet of your business

  • The Wordshops — craft a compelling home, about, or sales page

Copywriters I love:

Step 3: Add Your Visuals

 
 

With your strategy and content done, it’s time to translate your vision into visuals.

Visual design is a broad category that includes your photos, logo, fonts, colors, and social media graphics — all the things that’ll give your website a look and feel that truly represents YOU.

Here’s how to make the process simple:

  1. Gather inspiration

  • Take screenshots of other websites and brands you like

  • Create a Pinterest board

  • Pin 10-15 images you love

  • Look for common themes, colors, and “moods”

2. Gather your images

  • Curate a selection of 5-6 stock images that match the colors and feel you’re after

  • Schedule a photoshoot to capture a few high-quality headshots of yourself

3. Pick your fonts and colors

If you’re a new business owner (1-2 years), I recommend keeping it simple. You can always switch it up as your business grows.

  • Buy a pre-made logo from Creative Market (or simply pick a font you like!)

  • Pick 1-2 fonts. One font for headings, one for paragraph text.

  • Pick one accent color for links and buttons

If you’re an established business owner (3+ years), I recommend working with a branding pro to craft a visual identity that’s uniquely yours.

Visual design resources

Places to gather inspiration:

Stock photography sites:

Photoshoot resources:

Visual branding resources:

  • Creative Market, perfect for fonts, pre-made logos, and graphics

  • Station 7, simple, beautiful social media graphics

  • Adobe Color Wheel, a fun, free tool to help you pick colors

  • Canva.com, free software that’ll help you create beautiful graphics quickly and easily

Logo and brand designers I love:

Step 4: Build Your Site

 
 

During this stage, you’ll build your site

You’ll combine your copy, photography, and branding to design and build a strategy-focused website from scratch. Then: it’s launch day!

  1. Set up your tech essentials

To get up and running online, you’ll need to…

  • Buy a domain name (~$12 per year)

  • Buy a professional email address (~$5 per month)

  • Pick a website platform and a template (I use Squarespace, which is $12-18 per month)

  • Sign up for an email marketing software ($0-29 per month)

  • Claim your social media handles

What’s the best Squarespace Template?

My favorite Squarespace template is Brine (or anything in the Brine Family). Brine templates have the most flexibility and functionality of all the templates on Squarespace. Here’s what Squarespace said to Circle members about picking a template:

"When in doubt, pick a template from the Brine family. Brine is our newest and most customizable template family. Since Brine has our newest codebase, you’ll also benefit from the most support from Squarespace. While we fix bugs in all templates, bugs in newer and more popular templates like Brine are usually prioritized over others."

2. Create your website

The simple steps to creating your website:

  • Create your website’s pages, give them clear names, and add them to your navigation

  • Working page by page, create your layouts and add in the text and images you’ve prepared. I like to start with the homepage first.

  • Create your contact form

  • Create your lead capture form to collect emails

  • Upload your logo

  • Change the colors and fonts of your template to match your branding

  • Remove any Squarespace branding from your site’s footer

  • Change your site’s browser icon to match your branding

  • Add a custom 404 error page

  • Add your privacy policy and terms and conditions

Resources to help you create your website

  • Google Domains — simple, affordable domain names with no hidden fees

  • Gsuite* — simple, robust, and reliable email hosting for your professional email address. Use the code E6LVH7M6XQELMCL for 20% off!

  • Squarespace — the platform I use for my website

  • Brine — my favorite Squarespace template

  • ConvertKit* — the best email marketing software for small business owners

Step 5: Launch Your Site

 
 
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You’re nearly ready to launch! Just a few last things…

Before you share your site with the world, you’ll need to make sure it looks good on all devices, check for typos, and test out your forms. Then, shout it from the rooftops!

  1. Wrap up the tech details

Before you launch, you’ll need to take care of some tech:

  • Connect your domain name to your new website (this can take 24-48 hours to take effect, so plan ahead!)

  • Set up Google Analytics and add it to your site

  • Add your FaceBook Pixel tracking code (if applicable)

  • Add a short description to each page (this helps with SEO)

2. Check your site on different devices

Make sure your site looks good across screen sizes:

  • Check your site on mobile, tablet, and desktop

  • Where possible, use real devices for the best experience

  • Edit your site based on your device testing

3. Test your forms and links

Don’t be the person who launches with a broken contact form! Follow this checklist instead:

  • Check every link on your site to make sure that it works

  • Set all external hyperlinks to open in a new window

  • Test your contact form

  • Test your email capture form

  • Proofread your copy

  • Check your site on mobile and tablet devices

  • Check your site in different browsers

4. Shout it from the rooftops

It’s time to tell the world about your new site! Here’s how:

  • Announce your site on Facebook

  • Do a Facebook live

  • Announce your site on Instagram

  • Create an Instagram story about the design process

  • Send an email to your list

  • Send an email to your family, friends, and past clients

  • Add your new URL to all your social media bios

  • Add your new URL to your email signature

  • Write a blog post

Remember: it’s not enough to announce your website once. If you want more traffic and leads, I recommend planning a short promotional period where you show up on social media and talk about it every day (a bit like a product launch!) People need to hear your message 7-21 times before it sticks.

Resource Guide

 
 

All the tools and resources you need to bring your vision to life — minus the overwhelm.

The techy essentials:

  • Google Domains — simple, affordable domain names with no hidden fees

  • Gsuite* — simple, robust, and reliable email hosting for your professional email address. Use the code E6LVH7M6XQELMCL for 20% off!

  • Squarespace — the platform I use for my website

  • Brine — my favorite Squarespace template

  • ConvertKit* — the best marketing software for small business owners

DIY copy resources:

Copywriters I love:

Places to gather visual inspiration:

Stock photography sites:

Photoshoot resources:

Visual branding resources:

  • Creative Market, perfect for fonts, pre-made logos, and graphics

  • Station 7, simple, beautiful social media graphics

  • Adobe Color Wheel, a fun, free tool to help you pick colors

  • Canva.com, free software that’ll help you create beautiful graphics quickly and easily

Logo and brand designers I love:

*Resources marked with a star are affiliate links. That means that I earn a small referral commission at no extra cost to you. I only recommend resources I use, love, and stand behind 100%!


 
 
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And who am I?

I’m Cami, and I'm on a mission to help “real deal” entrepreneurs like you swap out their outdated or barely-there websites for a digital presence that reaps dazzling rewards (and results).

Over the years, I’ve had the honor of changing the game for award-winning photographers, authors, speakers, coaches, consultants, and so many more.

Interested in adding your brilliance to that list? Our work together can start today.

Use the calendar below to book a free 30-minute intro call: