What Miss Cleo Taught Me About Web Design
When I moved from England to the US, I discovered infomercials for the first time.
Rapid white! Oxyclean! And Miss Cleo, the TV psychic.
I'd never seen anything like it. These shiny, captivating sales pitches that you just couldn't look away from, even if you had no interest in the product.
Only 3 easy payments of $19.99. BUT WAIT! THERE'S MORE!
It's easy to poke fun at infomercials, but here's what I want to talk about today:
What Miss Cleo taught me about web design.
You see, Miss Cleo had one major thing figured out...
She was 100% clear on what she sold, who she sold it to, and how she wanted people to buy it from her. And it was majorly effective.
When it comes to your website, clarity is the most important thing you can have. It’s also the most overlooked part of web design.
Clarity isn’t sexy, like the latest software fad, but it's non-negotiable.
Without clarity you...
Spend 80+ hours building your website only to rethink everything with every new internet guru's advice that you come across
Hire a web designer... then another one... then a Pinterest VA... then an Instagram VA... and still don't get the results you want
Spend $15,000+ building an online course that you never end up launching
You don't have the time or money to waste on problems that are caused by a lack of clarity.
So take a few minutes to write out:
What you do
Who you do it for
What the next step your audience needs to take with you is
I'm Cami, a web designer based in NYC. I combine a designer's eye with a strategic business brain to help you get more clients, subscribers, and fans. I design websites, I build websites, and I consult about them, too.
I work with authors, speakers, yogis, photographers, non-profit founders, and other entrepreneurs and small business owners. The one thing they have in common is that they're too talented for a bad website.
To improve their websites, the next step is booking a strategy intensive.
Now it's your turn! Leave a comment and tell me: what you do, who you do it for, and what the next step is.